TV ads feature blacks in over 50% despite them being 4% of population.
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Over half of top 500 TV commercials featured black people. Blacks comprise 4% of England and Wales population. South Asians appear in 17% of ads versus 8% population share. East Asians in 11% of ads versus 1% population. Disabled people in 4% of ads despite 18% population. Pensioners aged 70+ in 2% of top 500 ads. Pregnant women in 0.1% of ads. LGBTQIA+ in 2% of ads below 3% population share. Diversity in adverts improved but elderly, disabled, pregnant underrepresented. Sanex ad banned for depicting black skin as problematic versus white skin.
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