Pensioners aged 70+ appear in only 2% of top 500 TV ads. Pregnant women feature in just 0.1% of ads. Disabled people in 4% of ads versus 18% of population. Blacks in more than half of commercials despite 4% UK population share. South Asians in 17% of ads versus 8% population. East Asians in 11% of ads versus 1% population. Elderly and pregnant women rarely shown in ad breaks. Diversity increased but minorities like pensioners forgotten. Black overrepresentation reflects biases of ad creators. Ad industry sees blacks as sexy and cool due to African American pop culture influence.