Over-70s appear in 2% of UK TV adverts despite 14% population share. Pregnant women feature in 0.1% of adverts. Disabled people appear in 4% of adverts despite nearly 20% population share. Black representation rose to over 50% in 2022 from 37% in 2020 post-Black Lives Matter. Blacks comprise 4% of England and Wales population. South Asians appear in 17% of adverts vs 8% population share. East Asians appear in 11% of adverts vs 1% population share. Disabled representation unchanged at 4% since 2018. Research audited top 500 adverts over two four-week periods. Over-70s virtually invisible in campaigns. Black people significantly over-represented on screen. Industry needs broader diversity in decision-makers. Blacks often portrayed as regular dad but disappear after age 30. Bosses prioritize hitting diversity targets over accuracy.