77% of people say DEI matters in ads. Pregnant women appear in 0.1% of ads. LGBTQ featured in 2% of ads below 3.2% population share. Disabled in 4% of ads vs 17.8% population. Representation stagnant over six years. Plus-size characters dropped to 5% from 13%. Darker skin tones least likely to appear. Disabled lead roles in 2% of ads. Neurodivergent or mental health in 0.3% of ads. LGBTQ lead roles in 1% of ads. Elderly 70+ mostly in health or charity ads. Montage ads rising but 87% tokenistic portrayals there. Working class characters less confident or happy. Ordinary life depictions skewed.