UK ads underrepresent pregnant women (0.1%), disabled (4% vs 17.8%), LGBTQ (2% vs 3.2%), plus-size (5%), and dark-skinned people despite 77% DEI suppo AktualnaAgenda.pl

UK ads underrepresent pregnant women (0.1%), disabled (4% vs 17.8%), LGBTQ (2% vs 3.2%), plus-size (5%), and dark-skinned people despite 77% DEI suppo

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Pregnant women appear in 0.1% of UK ads. LGBTQ people in 2% of ads vs 3.2% population. Disabled in 4% of ads vs 17.8% population, unchanged six years. Plus-size characters dropped to 5% from 13%. Darker skin tones least likely to appear. Disabled lead roles in 2% of ads. Neurodivergent or mental health in 0.3% of ads. LGBTQ lead roles in 1% of ads. Elderly 70+ mostly in health or charity ads. 87% tokenistic portrayals in montage ads. Working class characters less confident or happy. Representation of minorities stagnated. DEI seen as business imperative by industry leaders.

United Kingdom DEI Media Women Discrimination Demographics Skin color and pigmentation

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