The author presents a number of media studies and proves the existence of recurring patterns. The conclusions drawn from them are striking. Media corporations, in their mass, shape a homogeneous and repetitive message that contradicts their declared values. The author points out the recognized patterns in the representation of reality by media corporations. The patterns discussed are repetitive and have been used for years. They concern the formation of a number of convictions in the viewer. Independence of the media, equality of the races, objectivity of coverage, separation of the media from the political parties - slogans repeated like mantras, while statistics give a completely opposite picture. Literally the complete opposite, the amazing thing is that the biggest deviations are precisely in these most frequently repeated mantras. For example, before floyd's death when the murderer was white, race was given 2.5 times more often than when the murderer was black. After the riots following floyd's death, the media stepped up the anti-racism message - declaratively. In practice, the frequency of citing the race of the white murderer doubled, that of the black murderer halved, and now the white murderer is cited 7 times more often than the black murderer - giving an increase in the overall number of racial themes in the media spin. Above that, in 70% of cases, the race of the white murderer already appears in the first 3 paragraphs, and in the case of the black murderer in the last 3 - the complete opposite, with proportions. Whites are mentioned with a frequency 7 times higher, on top of that in the first sentences - despite the fact that blacks, making up 13% of the population, commit 53% of murders, and whites, making up 55%, commit 30% (deducting Latinos, because they are a different race, descended from Denisovans).